How the Fashion & Beauty Industry is Making Us Sick

Hey, GIT Girls!

So the website is back and are you loving it, or what? I know I am really excited about all the progress we’ve been making.

Today, I want to discuss something that is near-and-dear to my heart: The effects of media on self-image. Sounds like my PhD thesis to me!

We all know that what we read/see/hear, and experience on from media (TV, radio, film, social media, books, and MAGAZINES) has effects on us all in some way. Deny it if you want, but it is proven.

Now, whether these effects are POSITIVE or NEGATIVE depends on the content of the media. But don’t be fooled, you’re taking it all in.

I think the disturbing statistics I found regarding the effects of popular magazines on women highlights this occurrence better than anything I’ve read in a long time.


I’ll say it for you: WTF??

The numbers seem shocking. But when you stop, even for just a moment, and think about the way our world is, it’s not hard to believe. We are inundated with imagery of thin, golden-skinned perfection.

  1. Perfect body.
  2. Perfect hair.
  3. Perfect makeup
  4. Perfection man (relationship goals, anyone!)
  5. P.E.R.F.E.C.T.I.O.N.

It’s pretty sickening actually. And I, like many other women, fell into the trap of believing that these things were not only attainable, but necessary to be acceptable.

Many of you may know my story. I went through (and in many ways and still going through rough period in my life. I found myself 26 year old, single-mother. I’d been out of the workforce for over 4 years being a wife and mother, and consequently, I had no job prospects. I’d put on over 60 pounds and I was sincerely miserable.

When I decided “enough was enough” and that it was time to get it together, beauty magazines were my first primary resource for fashion, fitness, and love advice.

…I’ll just say that it wasn’t very helpful.

I couldn’t find the information I needed (most of the content was not relatable to my body-type or income). And on top of that, the models and cover girls made me feel bad about myself. I wasn’t like them. And in this world, THAT IS THE ONLY LOOK THAT MATTERS.

I started blogging…and the rest is history. Or almost history (I still have a lot to do with The GIT Girl Magazine).

So where does that leave us?

It leaves us here, at TGITGM. It leaves us with the chance to do something powerful and different. I know I’m ready to send the message to women, and my own young daughter, that beauty is not one particular shape, size or color. And that you can always get up, flip it and reverse it, and try again. That’s worth believing in. That’s worth investing in.

As we get ready to launch our first (relaunch) issue in July, we are looking for amazing people to join our team: Makeup and Hair Artists, Photographers, Fashion and Jewelry Designers, and more!

If you or someone you know is interested in being a part of The GIT Girl Movement, send me an email at Or fill out the form on the Contact Us page.

Until then…Get it together girl!

Gigi xo



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